AdWords Campaign Experiments (ACE)

by YC Ng on October 2, 2010

Google’s ACE is starting to roll out internationally. ACE is a cool free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements.

You can turn it on at Campaign > Setting, under Advanced Settings. We have started experimenting it in one of our campaign.

Here’s a 5 minute introduction video that show us how to leverage ACE to your highest advantage.

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