Search Marketing

Content is King!

by YC Ng on March 25, 2012

If you’ve been in Internet marketing for a while, you’ve probably heard the phrase content is king.

With all the recent Google slap and the Google Panda update, content is still the favorite method used by top SEOs to generate incoming links.

Quality and buzz-worthy content will not only generate the incoming links that power top rankings but also result in traffic.

Learn more about the evolution of content marketing and the impact it’s having on the Internet marketing industry in the infographic from Blueglass:-

Desktop vs. Mobile Search Insights

by YC Ng on June 18, 2011

We have just watched the complete footage from Google Inside Search media event that was held at San Francisco few days ago. The media event was centered around on mobile search and the announcement of Google latest innovation -  Voice Search, Search by Image & Instant Pages.

In this post, we would like to share what we have learned about desktop and mobile search from the video.

Google researchers have found that people are always searching for information. When desktop searches drop (on weekends and at night), mobile searches surge.

Search is about removing barriers between what you seek.

The below Google’s data proof that humanity has a fundamental need to learn.

Desktop Search Traffic by Day of Week

It is common for most websites to observe the drop of the traffic when approaching the weekend. It goes down further on Saturday and Sunday when people go out of their desk and spend more time with their family and friends.

Desktop Search Traffic by Day of Week

Mobile Search Traffic by Day of Week

However, when people spend more time outside over the weekend, they tend to search more on mobile. Mobile search traffic picks up on weekend.

As Google Fellow Amit Singhal say,

Your quest for knowledge does not stop because you are away from your computer.

Mobile Search Traffic by Day of Week

Desktop Search Traffic by Time of Day

Now, let us look at the data for 24 hours period. Search traffic rises to lunch, take a tiny dip when we eat, then dips down toward the evening.

Desktop Search Traffic by Time of Day

Mobile Search Traffic by Time of Day

But on mobile, from evening on through 9pm, mobile search traffic starts to go up. At noon, when desktop traffic dropped on lunch time, mobile traffic goes up.

Mobile Search Traffic by Time of Day

Mobile Search Growth

In the past two years, mobile search traffic has grown five-fold. Mobile search today is growing at a comparable pace to Google in the early years.

According to Google, mobile search traffic growth over the past three years (the red line) is comparable to overall Google search traffic growth over the same duration (the blue line) but earlier in our history.

In Google desktop search growth, the dips happened mainly in Christmas as well as summer time . Google calls it “the summer slump”.

However, the mobile traffic is growing without any dips. There are no Christmas slowdown or “summer slump” in mobile!

Mobile vs Desktop Traffic Growth

It is true that humanity has a fundamental need to learn. People are always searching for information. Always. And… Google wants to be an integral part of your quest for knowledge.

Why You Should Aim for Google Top 5?

May 20, 2011

A joint study between eye tracking companies Eyetools, Enquiro and Did-it has verified that most searches on Google (and any other engine for that matter) centralize within the “golden triangle.” The golden triangle refers to a systematic eye tracking movement by the person who is looking for information on Google. (Source: Eyetools, Enquiro and Did-it) […]

Read the full article →

Measuring the Success of Search Marketing

April 14, 2011

It’s important to identify your KPI’s (key performance indicators) before you invest in search engine marketing. For most companies and even the SEO/SEM vendors, it appears that the only metric important is the keyword ranking. Keyword ranking itself is a misleading indicator and sad to say meaningless, without referring to the potential traffic volume and […]

Read the full article →

Facebook as The Top Search Term in 2010

February 18, 2011

The word “facebook” is the most searched term of the year for second straight years in the US! And not only that, Facebook passed Google  as the most visited website in the US in 2010. Experian Hitwise, a division of Experian Marketing Services, analysed the top 1000 search terms for the year 2010 and noted […]

Read the full article →

Asia Pacific Consumer Web Search Behavior

February 11, 2011

The world starts realising that Asia Pacific is an important market for their products and services after the United States and European market showed delayed recovery. A study was done in June 2010 by iProspect, partnering with Aevolve, Aegis Media’s specialist global insight and analytics division, to understand APAC consumer web search behavior. The study […]

Read the full article →