Facebook as The Top Search Term in 2010

by YC Ng on February 18, 2011

The word “facebook” is the most searched term of the year for second straight years in the US! And not only that, Facebook passed Google  as the most visited website in the US in 2010.

Experian Hitwise, a division of Experian Marketing Services, analysed the top 1000 search terms for the year 2010 and noted that the word “Facebook” accounts for 2.11% of all searches in the US. There are four variations to the term “Facebook”, including “facebook login” that moved from ninth to second from 2009, “facebook.com” and “www.facebook.com”. It is worth to note that social networking sites and its related terms dominated the results, conquering more than 4% of the top 50 searches.

US top search term 2010

What about in South East Asia? Since Google dominates the search engine market share (over 80%) in this region, we can use the data captured by Zeitgeist based on the aggregation of billions of search queries people typed into Google in 2010. Here are the overview of the most popular search terms:

Asean popular search term 2010

It may seem strange that the word “facebook” is the top searched term, because anyone who wants to get on facebook would already have bookmarked the site by now. So, what could have been so enticing about it right now that it stayed on top of the list?

Well, there may be lot of new users who have not spending enough time to bookmark it or remember the url. Regardless of the reason, this will translate into increased advertiser interest which in turn bring Facebook more revenue. Google will lose the most face as a result of Facebook’s gains.

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