Why You Should Aim for Google Top 5?

by YC Ng on May 20, 2011

A joint study between eye tracking companies Eyetools, Enquiro and Did-it has verified that most searches on Google (and any other engine for that matter) centralize within the “golden triangle.”

The golden triangle refers to a systematic eye tracking movement by the person who is looking for information on Google.

Google Eye Tracking(Source: Eyetools, Enquiro and Did-it)

If you refer to the image above, you can clearly see where the “heat” of the search activity lies. It starts at the top left of the results page (organic listings), moves over to the top right of the PPC listings (sponsored listings) and then back to the left to just above the fold. This concentrated area is commonly called the golden triangle and one of the most important aspects of search marketing.

Included in the golden triangle area are the top organic, top sponsored and Google’s alternative results (these often include news, local suggestions and shopping).

It is critical for your website to rank on 1st page of Google results. To gain the most search traffic, you have to aim for top 5 in organic position.

According to the finding from Optify, website ranked No.1 position received 36.4% click-through-rate (CTR), No.2 had 12.5% CTR and No.3 had 9.5%. It’s worth to note that the potential traffic being No.1 in Google is the equivalent to overall potential traffic from No.2 through No.5 position!

Optify Google Top10 CTR

(Source: Search Engine Watch)

This is in line with our observation from our clients’ project, where we see the significant surge of traffic when the keywords are ranked No.1 position in Google.

Here is the complete Optify’s CTR finding for Google Top 20:

Optify Google Top 20 CTR

Based on the above findings, it is very important to focus getting into page 1 as initial target. Then, aim for top 5 position in Google with continuous SEO effort. This is where you will enjoy a good ROI for SEO. Sorry to say that there are little business value being in page 2 or page 3.

We keep telling our clients…

The best search marketing results are a happy marriage between both SEO and PPC.

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